Hi there.
Design is where I bring structure to chaos. I simplify systems, align people, and solve complex challenges with meaningful outcomes.
I proactively seek out problems, build structures where none exist, and create strong cross-functional collaboration.
At Irancell, I helped grow an in-house design function and shift how design is valued across the company.
I’m now looking for a new challenge, where I can deepen my product thinking, expand my mentorship and collaboration skills, and sharpen my research abilities while solving meaningful problems with a great team.
Skills & Tools
Information Architecture
User Interview
User Journey Mapping
Problem Statement
Service Design
Wireframing
Design System
Prototyping
Visual Design
Usability Testing
Ducumentation
Agile Methodology
Figma
Maze
Framer
Jira
Gemeni
Chat GPT
Experience
Hamrahe Aval
Product Designer
Tehran, Iran
Oct 2022 - Present
The largest telecom company in Iran with over 75 million active subscribers.
Collaborated with cross-functional e-commerce team include designers, PMs, marketing and data to understand business needs and user flows.
Enhanced efficiency and usability across Hamrahe Aval sub-domains (shop.mci.ir, rond.mci.ir, blog) through collaborative design initiatives.
Spearheaded the complete redesign of the rond.mci.ir admin panel, streamlining SIM card auction management and boosting operational effectiveness.
Improved user experience and addressed pain points for Hamrahe Aval employees (service design) through in-depth user research and iterative design processes .
Introduced biometric authentication-based services (SIM verification, ownership transfer) via a product-focused design approach.
Conducted user research (interviews, usability testing) to identify pain points and inform design decisions.
Brainstormed new features and functionalities, prepared user flows and sitemaps for admin panels and eCommerce platforms.
Designed wireframes, prototypes, and UI components for various projects.
Managed collaboration with development teams (front-end, back-end, IT) to ensure design fidelity and implementation.
Documented the complete design process (research, user flows, wireframes, prototypes) for comprehensive project clarity.
Avesta
UI/UX Designer
Tehran, Iran
Feb 2022 - Sep 2022
Leveraging digital solutions to streamline port operations and optimize logistics management.
Elevated user experience within the company ecosystem through strategic redesigns of the truck port and design of the rail port, incorporating data visualization and intuitive navigation.
Enhanced brand identity and stakeholder communication by crafting a visually appealing and functional company website based on their specific needs.
Streamlined design workflows and boosted consistency by establishing a library of reusable design components and custom icons.
Conducted stakeholder interviews to understand needs and pain points for app functionality.
Designed sketches, prototypes, and high-fidelity mockups for website and app features, focusing on user-friendliness and data clarity.
Collaborated with android developer to ensure seamless implementation of designed features.
Namafar
UI Designer
Remote
Tehran, Iran
Mar 2021 - Aug 2021
Empowers policymakers, researchers, and cultural enthusiasts with comprehensive data insights into Iran's creative industries
Empowered cultural data exploration through the redesign and launch of Namafar's website and report landing pages, fostering increased user engagement and knowledge accessibility.
Streamlined design workflows and collaboration by efficiently migrating assets from Adobe XD to Figma for improved team productivity and project consistency.
Collaborated cross-functionally with product managers, developers, and stakeholders to understand data needs and translate them into user-centric design solutions.
Designed "Bazaar pardazi" app and website, which was related to the event management field.
MTN Irancell
Product Design Lead
Tehran, Iran
Jun 2024 - Present
The second largest telecom company in Iran, serving over 70 million subscribers with a wide range of mobile and digital services.
Founded Irancell’s in-house product design team, transitioning from full vendor reliance to internal ownership of web and subdomain design.
Fostered team ownership and mentorship, encouraging designers to lead stakeholder presentations and deepen product expertise.
Developed custom Jira workflows and introduced Design Sprint practices to improve multi-brand, multi-branch project delivery.
Redesigned design-to-development handoff, cutting defects by ~90%, boosting design and develop alignment to 95%+, and reducing delivery time by ~15%.
Established design QA processes with QA specialists to ensure high fidelity between design and implementation.
oLed onboarding sessions for cross-functional teams to standardize Figma use in design collaboration.
Increased click-through rates on the homepage quick access section via heatmap analysis and targeted redesign.
Helped shift organizational culture from product-led UX decisions to trusting and integrating design expertise.
Created ongoing UX audit workflows for Irancell website and contributed to projects including VOD streaming, blog, forum, and AI services.
Hi there.
Design is where I bring structure to chaos. I simplify systems, align people, and solve complex challenges with meaningful outcomes.
I proactively seek out problems, build structures where none exist, and create strong cross-functional collaboration.
At Irancell, I helped grow an in-house design function and shift how design is valued across the company.
I’m now looking for a new challenge, where I can deepen my product thinking, expand my mentorship and collaboration skills, and sharpen my research abilities while solving meaningful problems with a great team.
Skills & Tools
User Interview
Usability Testing
Information Architecture
User Journey Mapping
Problem Statement
Service Design
Wireframing
Prototyping
Visual Design
Design System
Ducumentation
Agile Methodology
Figma
Maze
Jira
Framer
Gemini
Chat GPT
Experience
Hamrahe Aval
Product Designer
Tehran, Iran
Oct 2022 - Present
The largest telecom company in Iran with over 75 million active subscribers.
Collaborated with cross-functional e-commerce team include designers, PMs, marketing and data to understand business needs and user flows.
Enhanced efficiency and usability across Hamrahe Aval sub-domains (shop.mci.ir, rond.mci.ir, blog) through collaborative design initiatives.
Spearheaded the complete redesign of the rond.mci.ir admin panel, streamlining SIM card auction management and boosting operational effectiveness.
Improved user experience and addressed pain points for Hamrahe Aval employees (service design) through in-depth user research and iterative design processes .
Introduced biometric authentication-based services (SIM verification, ownership transfer) via a product-focused design approach.
Conducted user research (interviews, usability testing) to identify pain points and inform design decisions.
Brainstormed new features and functionalities, prepared user flows and sitemaps for admin panels and eCommerce platforms.
Designed wireframes, prototypes, and UI components for various projects.
Managed collaboration with development teams (front-end, back-end, IT) to ensure design fidelity and implementation.
Documented the complete design process (research, user flows, wireframes, prototypes) for comprehensive project clarity.
Avesta
UI/UX Designer
Tehran, Iran
Feb 2022 - Sep 2022
Leveraging digital solutions to streamline port operations and optimize logistics management.
Elevated user experience within the company ecosystem through strategic redesigns of the truck port and design of the rail port, incorporating data visualization and intuitive navigation.
Enhanced brand identity and stakeholder communication by crafting a visually appealing and functional company website based on their specific needs.
Streamlined design workflows and boosted consistency by establishing a library of reusable design components and custom icons.
Conducted stakeholder interviews to understand needs and pain points for app functionality.
Designed sketches, prototypes, and high-fidelity mockups for website and app features, focusing on user-friendliness and data clarity.
Collaborated with android developer to ensure seamless implementation of designed features.
Namafar
UI Designer
Remote
Tehran, Iran
Mar 2021 - Aug 2021
Empowers policymakers, researchers, and cultural enthusiasts with comprehensive data insights into Iran's creative industries
Empowered cultural data exploration through the redesign and launch of Namafar's website and report landing pages, fostering increased user engagement and knowledge accessibility.
Streamlined design workflows and collaboration by efficiently migrating assets from Adobe XD to Figma for improved team productivity and project consistency.
Collaborated cross-functionally with product managers, developers, and stakeholders to understand data needs and translate them into user-centric design solutions.
Designed "Bazaar pardazi" app and website, which was related to the event management field.
MTN Irancell
Product Design Lead
Tehran, Iran
Jun 2024 - Present
The second largest telecom company in Iran, serving over 70 million subscribers with a wide range of mobile and digital services.
Founded Irancell’s in-house product design team, transitioning from full vendor reliance to internal ownership of web and subdomain design.
Fostered team ownership and mentorship, encouraging designers to lead stakeholder presentations and deepen product expertise.
Developed custom Jira workflows and introduced Design Sprint practices to improve multi-brand, multi-branch project delivery.
Redesigned design-to-development handoff, cutting defects by ~90%, boosting design and develop alignment to 95%+, and reducing delivery time by ~15%.
Established design QA processes with QA specialists to ensure high fidelity between design and implementation.
Led onboarding sessions for cross-functional teams to standardize Figma use in design collaboration.
Increased click-through rates on the homepage quick access section via heatmap analysis and targeted redesign.
Helped shift organizational culture from product-led UX decisions to trusting and integrating design expertise.
Created ongoing UX audit workflows for Irancell website and contributed to projects including VOD streaming, blog, forum, and AI services.
Hi there.
Design is where I bring structure to chaos. I simplify systems, align people, and solve complex challenges with meaningful outcomes.
I proactively seek out problems, build structures where none exist, and create strong cross-functional collaboration.
At Irancell, I helped grow an in-house design function and shift how design is valued across the company.
I’m now looking for a new challenge, where I can deepen my product thinking, expand my mentorship and collaboration skills, and sharpen my research abilities while solving meaningful problems with a great team.
Skills & Tools
Problem Statement
User Journey Mapping
User Interview
Information Architecture
Usability Testing
Design System
Wireframing
Prototyping
Visual Design
Service Design
Ducumentation
Agile Methodology
Figma
Maze
Jira
Framer
Figjam
Gemini
Chat GPT
Experience
MTN Irancell
Product Design Lead
Tehran, Iran
Jun 2024 - Present
The second largest telecom company in Iran, serving over 70 million subscribers with a wide range of mobile and digital services.
Founded Irancell’s in-house product design team, transitioning from full vendor reliance to internal ownership of web and subdomain design.
Fostered team ownership and mentorship, encouraging designers to lead stakeholder presentations and deepen product expertise.
Developed custom Jira workflows and introduced Design Sprint practices to improve multi-brand, multi-branch project delivery.
Redesigned design-to-development handoff, cutting defects by ~90%, boosting design and develop alignment to 95%+, and reducing delivery time by ~15%.
Established design QA processes with QA specialists to ensure high fidelity between design and implementation.
Increased click-through rates on the homepage quick access section via heatmap analysis and targeted redesign.
Helped shift organizational culture from product-led UX decisions to trusting and integrating design expertise.
Created ongoing UX audit workflows for Irancell website and contributed to projects including VOD streaming, blog, forum, and AI services.
Hamrahe Aval
Product Designer
Tehran, Iran
Oct 2022 - Present
The largest telecom company in Iran with over 75 million active subscribers.
Collaborated with cross-functional e-commerce team include designers, PMs, marketing and data to understand business needs and user flows.
Enhanced efficiency and usability across Hamrahe Aval sub-domains (shop.mci.ir, rond.mci.ir, blog) through collaborative design initiatives.
Spearheaded the complete redesign of the rond.mci.ir admin panel, streamlining SIM card auction management and boosting operational effectiveness.
Improved user experience and addressed pain points for Hamrahe Aval employees (service design) through in-depth user research and iterative design processes .
Introduced biometric authentication-based services (SIM verification, ownership transfer) via a product-focused design approach.
Conducted user research (interviews, usability testing) to identify pain points and inform design decisions.
Brainstormed new features and functionalities, prepared user flows and sitemaps for admin panels and eCommerce platforms.
Designed wireframes, prototypes, and UI components for various projects.
Managed collaboration with development teams (front-end, back-end, IT) to ensure design fidelity and implementation.
Documented the complete design process (research, user flows, wireframes, prototypes) for comprehensive project clarity.
Avesta
UI/UX Designer
Tehran, Iran
Feb 2022 - Sep 2022
Leveraging digital solutions to streamline port operations and optimize logistics management.
Elevated user experience within the company ecosystem through strategic redesigns of the truck port and design of the rail port, incorporating data visualization and intuitive navigation.
Enhanced brand identity and stakeholder communication by crafting a visually appealing and functional company website based on their specific needs.
Streamlined design workflows and boosted consistency by establishing a library of reusable design components and custom icons.
Conducted stakeholder interviews to understand needs and pain points for app functionality.
Designed sketches, prototypes, and high-fidelity mockups for website and app features, focusing on user-friendliness and data clarity.
Collaborated with android developer to ensure seamless implementation of designed features.
Namafar
UI Designer
Remote
Tehran, Iran
Mar 2021 - Aug 2021
Empowers policymakers, researchers, and cultural enthusiasts with comprehensive data insights into Iran's creative industries
Empowered cultural data exploration through the redesign and launch of Namafar's website and report landing pages, fostering increased user engagement and knowledge accessibility.
Streamlined design workflows and collaboration by efficiently migrating assets from Adobe XD to Figma for improved team productivity and project consistency.
Collaborated cross-functionally with product managers, developers, and stakeholders to understand data needs and translate them into user-centric design solutions.
Designed "Bazaar pardazi" app and website, which was related to the event management field.
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